中山大学岭南学术论坛分经济、金融和管理三个系列，是定期邀请国内外优秀学者前来开展学术交流的平台。每系列每个月定期举办2-3次。目前已经成功举办多期，并得到了各界的高度评价。

第601期岭南学术论坛

报告题目

Endogenous Prominence and Consumer Confusion

报告人

Yiquan Gu

University of Liverpool, Reader

主持人

侯晨雪

中山大学岭南学院 助理教授

摘 要

We study the relationship between strategic obfuscation and endogenous prominence in a duopoly. The firms make investments which determine their relative prominence, prior to competing in price frames and then in prices. Both frame differentiation and frame complexity may lead to consumer confusion. The equilibrium pattern depends on the interplay between the levels of prominence and consumer confusion. Prominence obtains endogenously and, for a wide range of parameters, there is maximal obfuscation in any pure-strategy equilibrium of the prominence game. Consumer protection which reduces the share of confused consumers might benefit both the consumers and the firms.

报告人介绍

Yiquan Gu

Dr Yiquan Gu is Reader in Economics at the University of Liverpool Management School. Yiquan is a specialist in Industrial Economics and Game Theoretical modelling, with a particular focus on firm strategy, market efficiency and competition policy in the digital age. He has published a wide array of academic papers in leading journals in industrial economics as well as internationally reputable interdisciplinary outlets. Yiquan has conducted research for a wide range of funders including the Economic and Social Research Council, the Ministry of Housing, Communities and Local Government, and charitable organizations.

主持人介绍

侯晨雪

中山大学岭南学院助理教授，香港大学经济学博士。从事实证产业经济学、数字经济、机器学习应用的相关研究。主持1项国家自然科学基金项目。

时 间

2022年1月7日（周五）

14:30-17:00

地 点

岭南堂汪道涵会议室

语 言

中文+英文

欢迎感兴趣的师生参加！

来源：教学科研部编审：侯晨雪 李义华初审：陈菊红审核：樊峰会审核发布：黄毅