在全球化日益加深、科技飞速发展的今天，商业环境正面临前所未有的变化。在这样的背景下，如何通过数据驱动的决策推动企业创新与发展，已成为每个企业领导者的关键课题。作为康奈尔大学约翰逊管理学院的院长维夏尔·高尔（Vishal Gaur）在其研究与教学中，深入探索了数据科学、供应链管理、零售行业等多个领域，提出了许多具有前瞻性的观点与战略建议。在此次访谈中，维夏尔·高尔不仅分享了他对全球商业趋势的独到见解，还展现了他如何将学术研究转化为实际商业价值的成功案例。

图为康奈尔大学约翰逊管理学院院长维夏尔·高尔（Vishal Gaur）

数据驱动的商业决策与创新

Data-Driven Business Decisions and Innovation

维夏尔·高尔的研究焦点在于如何利用数据驱动的方式解决商业问题，尤其是在供应链管理、电子商务、零售及服务行业等领域。过去二十年里，随着数据量的急剧增加，企业纷纷转向数据导向型经营模式，甚至创新的核心也日益依赖于数据分析和处理。这使得有效的数据管理成为企业运作中的一项核心任务。

Professor Vishal Gaur's research focuses on how to use data-driven approaches to solve business problems, particularly in areas such as supply chain management, e-commerce, retail, and the service industry. Over the past two decades, as the volume of data has surged, businesses have increasingly turned to data-driven operating models, with innovation increasingly relying on data analysis and processing. This has made effective data management a core task in business operations.

他指出，未来的商业决策将越来越依赖于如何从大量数据中提取价值，尤其是通过数据驱动的方法帮助企业和消费者做出更优决策。维夏尔·高尔的研究集中在两个方向：一是如何从像阿里巴巴、京东、Uber和亚马逊这样的大型在线平台中处理海量数据；二是如何开发有效的企业绩效衡量指标，将商业改进与财务成功紧密联系起来。

He points out that future business decisions will rely more and more on how to extract value from vast amounts of data, particularly through data-driven methods that help businesses and consumers make better decisions. Professor Gaur's research focuses on two main areas: first, how to handle vast amounts of data from large online platforms like Alibaba, JD.com, Uber, and Amazon; and second, how to develop effective business performance metrics that closely link business improvements to financial success.

个性化推荐与全球供应链的挑战

Personalized Recommendations and Challenges in Global Supply Chains

在具体的研究实践中，维夏尔·高尔与团队进行了多个重要的项目，其中一个重要研究就是在线市场的个性化推荐系统。经过六年的持续研究，教授与团队为某大型平台开发了一个个性化推荐系统，利用实时数据为用户提供量身定制的推荐内容。此举显著提升了平台的用户体验和商业效益，也为数据科学的实际应用提供了宝贵的经验。

In his specific research practices, Professor Vishal Gaur and his team have undertaken several significant projects, one of which is the personalized recommendation system for online markets. After six years of continuous research, the professor and his team developed a personalized recommendation system for a major platform, using real-time data to provide users with tailored content. This significantly enhanced the platform's user experience and business performance, offering valuable insights into the practical application of data science.

此外，教授还深入探讨了全球供应链的运作与挑战。他与合作者共同绘制全球供应链图谱，分析全球贸易的复杂性。以半导体芯片短缺为例，维夏尔·高尔通过对企业如何应对供应链危机的研究，展示了企业在复杂供应链管理中如何应对挑战及其面对的实际难题。教授强调，供应链管理不仅需要企业根据产品类型采取不同的管理策略，还需要在变化的市场中灵活应对，不断优化供应链的整体效率。

Additionally, the professor has delved into the operations and challenges of global supply chains. Together with his collaborators, he mapped out the global supply chain landscape and analyzed the complexities of global trade. Using the example of semiconductor chip shortages, Professor Gaur highlighted how businesses respond to supply chain crises, demonstrating how companies face challenges in complex supply chain management and the practical problems they encounter. He emphasized that supply chain management requires businesses to adopt different management strategies based on the type of product and to remain flexible in response to changes in the market, continually optimizing the overall efficiency of the supply chain.

零售行业的未来发展

The Future Development of the Retail Industry

随着电商的迅速发展，零售行业在中国经历了显著的变革。维夏尔·高尔提到，很多零售商在运营时仍倾向于将线下实体店与线上平台分开管理，而忽视了从消费者的整体体验出发，优化整个购物流程。他强调，成功的零售商会把线下与线上的数据紧密结合，以实现业务的无缝对接，例如优化商品的展示、定价策略以及“线上购买、线下取货”的流程。

With the rapid development of e-commerce, the retail industry in China has undergone significant transformation. Professor Vishal Gaur mentioned that many retailers still tend to manage offline physical stores and online platforms separately, neglecting the optimization of the entire shopping process from the perspective of the overall consumer experience. He emphasized that successful retailers closely integrate offline and online data to achieve seamless business operations, such as optimizing product displays, pricing strategies, and the "buy online, pick up in-store" process.

“全渠道零售的未来方向在于整合各个购物渠道，提供一致的消费者体验，企业不仅要关注线上和线下的独立运作，还应从客户需求出发，统一渠道管理。”维夏尔·高尔表示。

"The future direction of omnichannel retail is to integrate various shopping channels and provide a consistent consumer experience. Companies should not only focus on the independent operations of online and offline channels but also manage these channels in a unified way based on customer needs," Professor Vishal Gaur stated.

应对全球供应链复杂性

Addressing the Complexity of Global Supply Chains

在全球供应链管理领域，维夏尔·高尔提到，全球化的供应链具有多层次的复杂性。从原材料供应商到最终的产品生产商，每一环节的中断都可能影响到整个供应链的稳定性。尤其在新冠疫情期间，全球供应链的脆弱性暴露无遗，许多企业未能及时调整策略，导致了巨大的供应链中断。

In the field of global supply chain management, Professor Vishal Gaur mentioned that global supply chains have multi-layered complexities. From raw material suppliers to final product manufacturers, any disruption at each stage can affect the stability of the entire supply chain. The vulnerability of global supply chains was particularly exposed during the COVID-19 pandemic, as many companies failed to adjust their strategies in time, resulting in significant disruptions.

教授进一步指出，面对未来供应链中的不确定性，企业需要更加敏捷地调整供应链结构，加强风险管理，提升韧性。例如，企业可以通过加强信息共享与透明度，确保各方及时掌握供应链中的变化，以做出快速响应。这不仅有助于降低运营风险，还能提升企业的长期竞争力。

Professor Gaur further pointed out that, in the face of future uncertainties in supply chains, companies need to adjust their supply chain structures more agilely, strengthen risk management, and enhance resilience. For example, businesses can improve information sharing and transparency to ensure that all parties stay informed about changes in the supply chain, allowing for rapid responses. This not only helps reduce operational risks but also enhances the long-term competitiveness of companies.

新兴市场与技术发展趋势

Emerging Markets and Technology Development Trends

在讨论新兴市场时，维夏尔·高尔特别提到了一些显著的趋势。随着中产阶级的壮大，许多新兴市场不仅成为全球制造业的重要基地，同时也成为消费市场的重要力量。尤其是在中国，金融科技的快速发展使得服务业得到了空前的推进，微信支付、WhatsApp支付等技术的普及，大大推动了当地经济的数字化转型。

When discussing emerging markets, Professor Vishal specifically highlighted some significant trends. With the growth of the middle class, many emerging markets have not only become important bases for global manufacturing but also key players in consumer markets. Particularly in China, the rapid development of financial technology has propelled the service industry to unprecedented levels. The widespread use of technologies like WeChat Pay and WhatsApp Pay has significantly boosted the digital transformation of the local economy.

此外，教授还指出，许多新兴市场的本地企业正逐渐走向全球，尤其在制造和消费领域中，本土企业开始以全球化视野进行布局，这一趋势在20年前是难以想象的。

Additionally, the professor pointed out that many local businesses in emerging markets are gradually expanding globally. Especially in manufacturing and consumer sectors, domestic companies are now adopting a global perspective in their strategies—a trend that would have been unimaginable two decades ago.

MBA学位的变革性意义

The Transformative Significance of an MBA Degree

最后，维夏尔·高尔在访谈中对MBA学位的变革性意义进行了深刻阐述。他认为，MBA不仅仅是知识的积累，更是对个人领导力的深远投资。在康奈尔大学约翰逊管理学院的MBA项目中，学生将不仅在课堂上收获知识，还能通过参与课外活动、领导力训练及丰富的校友网络，全面提升个人素质。

Finally, in the interview, Professor Vishal Gaur provided an insightful discussion on the transformative significance of an MBA degree. He emphasized that an MBA is not just an accumulation of knowledge, but a profound investment in personal leadership. In the MBA program at Cornell University's SC Johnson College of Business, students not only gain knowledge in the classroom but also enhance their personal qualities through extracurricular activities, leadership training, and a rich alumni network.

“申请MBA是一个重要的决定，它不仅影响个人的职业生涯，也决定了你未来在全球商业舞台上的竞争力。”维夏尔·高尔强调，学生应充分利用这个机会，获取全球视野，理解跨文化商业实践，借此在职业道路上占得先机。

"Applying for an MBA is an important decision that not only affects your career but also determines your future competitiveness on the global business stage," Professor Gaur highlighted. He encouraged students to fully leverage this opportunity to gain a global perspective, understand cross-cultural business practices, and thereby gain a competitive edge in their career path.

维夏尔·高尔的深入分析和未来展望，为全球企业在复杂商业环境中的发展提供了宝贵的见解，也为即将进入商业领域的学子们指明了方向。

Professor Vishal Gaur's in-depth analysis and future outlook provide valuable insights for the development of global businesses in a complex commercial environment, and also guide students entering the business world toward success.

维夏尔·高尔的洞察力不仅为当下的商业实践提供了深刻的启示，也为未来的领导者描绘了清晰的道路。从数据驱动的决策到全球供应链的优化，再到零售业的转型，每一项研究成果都紧密契合当今商业世界的核心需求。对于正在寻求突破与创新的企业而言，Vishal教授的研究不仅是理论上的引导，更是实践中的行动指南。而对于未来的MBA学员来说，掌握这些前瞻性思维，将为他们在全球商业舞台上的成功奠定坚实的基础。