在全球化的背景下，管理者将世界视为“一个市场”。全球市场的多样性使跨境营销成为一项艰巨而复杂的任务，那么，该如何应对全球化的市场呢？从MarcoPolo的游记故事到今日热议的“一带一路”，如何解读和传承丝路精神呢？

5月15日（周一），上外MBA中心特邀西班牙IE商学院的教授FernandoCortinas为同学们作"GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative"的主题演讲。

讲座主题：

多极世界的全球竞争：从马可·波罗到“一带一路”看丝路精神再现

GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative

讲座时间：

2017年5月15日（周一）14:30-16:30

Monday,May15th,from14:30to16:30

讲座地点：

上海外国语大学虹口校区（大连西路550号）

MBA案例教室

SISUHongKouCampus,550WestDalianRoad

MBALectureRoom

报名方式：

在读学生：学生综合管理平台"activity"栏目

IMBA/MBAStudents:"StudentManagementSystem"-"activity"column

其他同学：微信回复"Competition+姓名+联系方式"报名

Others:Wechatreply"Competition+name+tel."toapply

讲座嘉宾

Prof.FernandoCortinas

FernandoCortinashasalmost25yearsofteachingexperience.HeisaHarvardMBA,whosesubstantialteachingexperienceismatchedbyadiversecorporatecareerpathrangingfromMcKinseytomanufacturingandtelecommunications.

AnhonorsgraduatefromtheCatholicUniversity,hespentfiveyearsinDeutscheBabcockGroup,workinginArgentinaandGermany.HehasaMastersandMBAfromHarvardBusinessSchool.AftergraduatinghebeganworkingatTelefónicaGroup.Since2014,hehasservedasDirectorofMarketDevelopmentatTelefonicaDigital,withresponsibilitiesformorethan20countriesinAmerica,AsiaandEurope.HealsoheldotherpositionswithinTelefonicaGroup,suchasCEOofKatalyxCatalogsandatTelefonicaB2B.

Hehasapassionforhistoryandinternationalmarketingandcontinuestotraveltheworld,"whenIteachinternationalmarketingIwanttoknowfirst-handwhatIamteachingisnotjustfrombooks".Hehasvisited90countrieswithhisjob,masterclassesandconsultingpractice.

HespeaksSpanish,English,Portuguese,ItalianandGerman.

AtIEBusinessSchool,hehasbeenteachingsince1992.Overthelast25yearshehastaughtdifferentcoursesinthefieldofmarketing,mainlyInternationalMarketing,MarketingStrategy&Planning,Marketing&NewTechnologies,andMarketingforTelco&DigitalBusiness.HeisalsoavisitingprofessoratotherUniversitiesinEurope,AfricaandLatinAmerica.

• IELecture|FernandoCortinas教...