Topic:BehavioralFinanceTime:18:30-20:30,May6th,2016Venue:Room301,No.6Building,HongkouCampus,SISU

Abstract:Psychologyplaysabigpartininvesting.Understandingthepsychologicalmotivationscanhelpinvestorsavoidfinancialpitfalls.Behavioralfinanceaimsatunderstanding-andtoacertainextendpreventing-theveryfrequentpsychologicalbiasesthatinfluence,mostlynegatively,theperformanceofaninvestor’sportfolio.Thislectureisintendedtoshedlightontheemotionalandpsychologicalinfluencethatcanimpactfinancialdecisionsandhowthisinfluencecanresultinirrationalbehavior.Italsoexploreshowtoavoidthepitfallsthatinvestorscommonlyface.Afterthislectureyouwillunderstandthemainpsychologicalbiases(anchoring,overconfidence,selectiveperception,herdingeffect,etc.)thatnegativelyaffectourdecisions.Thelectureisopentoeveryoneinterestedinpsychologicalphenomenons,isveryaccessibletoall,thereisnoprerequisitesinfinancenecessary.Speaker:JeanPfeifer

AcademicCredentials:DegreeinEconomics(Univ.Lausanne),MScinBusinessEconomics(UCBerkeley),MASinHumanSystemsEngineering(Unv.AppliedSciences,Lausanne),SwissFederalAdvancedDiplomainCorporateTraining.WorkExperience:Morethan20yearsofexperienceinPrivateBanking,DeskHead,Trainer(banking&finance),TrainingManager(WealthManagement),TalentManager,SalesManagerPrivateBanking.HiscareerstartedinGeneva(UBS),thenZurich,Singapore,TokyoandthenbackinSwitzerland.HeteachesforvariousinstitutionsandbusinessschoolsliketheInstituteofInternationalFinance(IIF,WashingtonDC),HECParis,NEOMA,IUKB(MBABanking&Finance),AKADBanking&Finance,GenevaInstituteforStudiesinBankingandFinance(ISFB),etc.JeanPfeiferhascreatedtraininginBehavioralFinancefortwoveryprestigiousPrivateBanksinGenevaandZurich,forwhichhetrainedallprivatebankersonthattopic.

• [Lecture]BehavioralFinance

• NEOMALecture|Prof.JeanPfeif...