秉承“融汇中西管理智慧、培养创业创新精神、践行服务社会责任、作育商界管理精英”的使命，我院扎根于中国情境，致力于管理理论创新及管理实践的研究。近年来，中大管院科研成果丰硕，高水平论著持续涌现。中山大学管理学院微信公众平台将陆续推出中大管院2020年科研力量系列文章，向大家展示管院近期的科研成绩单。下面让我们一起来走进管院科研世界。

教师姓名：周延风 教授

论文题目：A values–beliefs–attitude model of local food consumption: An empiricalstudy in China and Denmark

刊物名称：Food Quality and Preference

期刊卷期数：2020年第88卷

所有作者：ZhangTing, Klaus G. Grunert，Yanfeng Zhou（通讯）

学校类别：一A重要核心期刊论文

论文摘要

Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an emergent consumer ideology called “locavorism”, but they have not yet addressed its antecedents or put it into a theoretical context. In addition, extant research provides several insights into local food buying behaviour in developed economies (e.g., USA, UK, Germany, or Italy); however, studies simultaneously conducted in developed and emerging economies are lacking. To address these research gaps, this study develops a conceptual framework with proposed relationships among values, beliefs (locavorism and fresh start mindset), and attitudes towards and intentions to purchase local foods in China and Denmark. We conducted an online survey in China and Denmark that evaluated our constructs with pre-developed multiple-item measures. Using structural equation modelling to test the integrated model, we find that values and long-term orientation are antecedents of consumer beliefs but the influences of values on consumer beliefs differ between collectivistic-dominated China and individualistic-dominated Denmark. Specifically, collectivistic values are significantly and positively related to locavorism in both countries, while individualistic values are strongly linked to locavorism only in Denmark; collectivistic values have no effects on fresh start mindset for the two samples, but individualistic values are significantly and positively related to a fresh start mindset in Denmark. In addition, consumer beliefs are significantly and positively associated with attitudes towards and intentions to buy local foods. Local food marketers can use our findings to target their communications more effectively.

教师简介

周延风，中山大学管理学院教授，博士生导师。现任中山大学社会营销中心主任和中山大学公益慈善研究中心高级研究员、广东省省情调查研究与对策咨询专家库专家、广州市慈善会高级顾问。主要的研究领域包括：营销战略、消费者行为、社会营销及商业伦理。主持国家自然科学基金，教育部人文社科基金多项。

近五年来，积极开展国际交流和合作研究，学术研究逐步国际化。在International Marketing Review、Journal of Marketing Management、Asia Pacific Journal of Marketing and Logistics、Journal of Global Marketing、Marketing Intelligence & Planning、Journal of Cleaner Production、Food Quality and Preference、Appetite等国际重要学术杂志上发表论文多篇。自2010以来，分别在哥本哈根、苏黎世、旧金山、伦敦和雅典等地举办的欧洲营销学会年会、欧洲农业经济学会年会、美国营销学会年会等国际学术会议上发表论文。

荣获全国首届、第二届MBA百篇优秀教学案例奖（2011年、2010年）、中国增爱公益学术研究二等奖（2010年）、中国营销科学学术会议优秀论文奖（2006年）等奖励。

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